Privacy Policy

Updated March 24, 2023

STILFOLD AB (hereinafter “STILFOLD”, “we” or “us”) is committed to ensuring that any personal data relating to you (hereinafter “you”) that you either have provided or that is otherwise collected is only processed and collected in accordance with the rights and responsibilities under the applicable data protection laws and regulations, including the European Union’s General Data Protection Regulation (“GDPR”). STILFOLD is the controller of the personal data submitted to us or otherwise collected by us and STILRIDE is thus responsible for such personal data under applicable data protection law.

This privacy policy sets out how STILRIDE processes and protects personal data. Please read this privacy policy before using the website or submitting any personal data.

STILRIDE may update this privacy policy from time to time. Upon such updates STILRIDE will make the new privacy policy available on the website and indicate the date of the latest revisions made. You are encouraged to revisit the applicable privacy policy periodically to keep yourself informed about any changes. Your continued use of the website, signing up for purchase of products, purchase of products, use of products or licensed matters, or contact with STILRIDE after the revised privacy policy has become effective will indicate that you have read, understood and accepted the then current version of the privacy policy.

STILRIDE’s website may contain links to other websites of interest. However, once you have used these links to leave STILRIDE’s site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information, including personal data, which you provide whilst visiting such sites and such sites are not governed by this privacy policy. You should exercise caution and look at the privacy policies applicable to the website in question.

What personal data we collect

We may collect the following personal data:

  • - your name,
  • - your contact information including email address and phone numbers,
  • - your payment details,
  • - your IP-address,
  • - any demographic information such as postcode, preferences and interests,
  • - your social media account names, and
  • - other information relevant to customer surveys and/or offers.

After purchase of products from us or from our partners, or upon signing up for license agreements we may collect the following personal data:

  • - technical data about products purchased, such as the vehicle identification number (VIN), model, purchase information, maintenance history, vehicle usage statistics, etc,
  • - driving analysis data such as sensor readings, error codes, mileage, start/stop times, safety data, emission data, search queries, navigation services, vehicle position, etc, and
  • - contract data such as information about the purchase and use of products and services as well as customer preferences/settings, order history, etc.

Grounds for processing and transfer of personal data

For the purpose of fulfilling STILRIDE’s rights and obligations towards you we process and transfer the personal data you provide in accordance with the following:

Signing up for purchase of products and for purchase of products: Processing for the purpose of processing orders, performing fraud prevention, performing delivery of the products, providing product warranty, resolving disputes, collecting payments, handling claims, withdrawals and repayment, and for compliance with legal obligations (such as book keeping). STILRIDE also reserves the right to process the personal data for contacting you after signing up for purchase and after purchase and ask for your input relating to the experience and reviews. Personal data will be processed for the time needed related to STILRIDE’s rights and obligations, including facilitating warranty obligations.

Subscription of newsletters and marketing: Processing for the purpose of sending product information, special offers, running competitions, conducting market research, measuring interest in and improving STILRIDE’s website, products and services, sending you newsletters and product information. Personal data will be processed after receipt of you consent and until withdrawal of such consent.

Signing up for licenses: Processing for the purpose of performing the applicable services under such license agreements. Personal data will be processed for the time needed related to STILRIDE’s rights and obligations under such agreements.

Registration of product for warranty: Processing for the purpose of registering warranty information related to products you have purchased. Personal data will be processed after receipt of you consent and until withdrawal of such consent.

Contact with support or customer service: Processing for the purpose of fulfilling STILRIDE’s obligations related to such contact. Personal data will be processed for the time needed to fulfil STILRIDE’s obligations.

Unsolicited personal data: Any personal data that you voluntarily choose to provide to STILRIDE, other than what is set out above, are deemed to be given under the consent that STILRIDE has the right to process such personal data. You are informed that such personal data may be available to any other visitors of the website. If you would like to withdraw your consent for such processing, please be aware that STILRIDE may have difficulties, or even not being able, to keep track of such personal data and therefore STILRIDE may request you to provide information about where such personal data is located to take appropriate actions. Personal data will be processed until withdrawal of consent. Such withdrawal is however subject to STILRIDE being able to verify where to find such personal data.

Third parties and personal data transfer: STILRIDE may engage with third parties that assist in the performance of the services stated above. Such third parties may receive access to your personal data in order for them to provide the intended services for STILRIDE and for you. Such processing include but is not limited to validating your address, payment service providers processing your credit/debit card payments, banks and other financial services providers, social media channels if you engage with us by tagging/mentioning us or contacting us directly, and online marketplaces through which STILRIDE’s products and services are made available to you. STILRIDE may also provide your personal data to a partner of STILRIDE for fulfilling STILRIDE’s obligations related to the signing up for purchase of products and subsequent offer of such products. The personal data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws.

Law enforcement and legal processes: STILRIDE may disclose your personal data if required to do so by applicable laws, court orders, judicial and government subpoenas or warrants, or otherwise to cooperate with law enforcement or other governmental agencies. Furthermore, STILRIDE reserves the right to disclose personal data that STILRIDE deems appropriate or necessary in order to take actions to protect STILRIDE and others from fraudulent, abusive or unlawful use or activity, to investigate and defend STILRIDE from third party claims or allegations and to protect STILRIDE’s business and legal rights, enforce contracts or protect the rights, property or safety of others.

Change of ownership: Personal data may be transferred to an acquirer or assignee as part of a sale of the business of STILRIDE, either in whole or in part, for the sole purpose of continuing the business subject to such sale and only if the recipient of such of the Personal Data commits to a privacy policy with terms materially consistent with this privacy policy.

Your rights

You have specific legal rights under the applicable data protection laws and regulations relating to the personal data we process about you. These are briefly explained below.

Right to access: You may at any time request information about your personal data that is processed by us.

Right to rectification: You may at any time request rectification of your personal data processed by us if the information is incorrect, including the right to have incomplete personal data completed.

Right to restriction: You may at any time request that STILRIDE restricts the processing of your personal data i) if you claim that your personal data is incorrect, whereby STILRIDE shall restrict all processing of such personal data pending the verification of the accuracy of the personal data, or ii) if the processing is unlawful, whereby you can oppose the erasure of personal data and instead request the restriction of the use of your personal data.

Right to erasure: You may at any time request that we delete any of your personal data processed by us. STILRIDE does however reserve the right to retain your personal data for backups, prevention of fraud or abuse, satisfaction of legal obligations, or where STILRIDE otherwise believes that STILRIDE has the legitimate or mandatory reason to do so.

Right to object: You may at any time object to processing of your personal data that is based on STILRIDE's legitimate interest. STILRIDE may then in turn object and demonstrate the legitimate grounds for the processing.

Right to portability: You may at any time request to have a copy transferred to you or to another party of your personal data that we process.

Direct marketing: You may opt out from direct marketing by following the instruction in each marketing email.

How to you exercise your rights

Please contact STILRIDE via the contact information provided below and state what right you would like to invoke. Upon contact with STILRIDE for this purpose you may need to have access to the same e-mail address as used during purchase or registration with STILRIDE in order for STILRIDE to have the possibility of verifying your identity and right to access such personal data.

You also have a right to lodge a complaint with the relevant data protection supervisory authority.


We are committed to ensuring that your personal data is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable procedures to safeguard and secure the personal data we process. Only authorized employees, agents and service providers, who have agreed to keep information secure and confidential, have access to your personal data. However, you should be aware that there is always some risk involved in transmitting information over the internet.

In the event of a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal data, STILRIDE will promptly assess the risk such event has on your rights and freedoms and if appropriate inform you and the relevant data protection supervisory authority of such event.

If you believe that your personal data has been compromised, please contact STILRIDE via the contact information provided below as soon as possible.

Personal data controller contact information:

Please contact STILRIDE if would like to:

  • - receive information about your personal data that STILRIDE is processing,
  • - correct such personal data,
  • - request that STILRIDE either restricts its processing of your personal data or deletes such personal data, or
  • - ask any questions about STILRIDE’s privacy policy.

GDPR contact Information:

Email: compliance@stilride.com

Augustendalsvägen 51
SE-131 52 Nacka Strand


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